TV 2.0
Digital Proposition Management for On-Demand Content
AssetFactory™ (our on-demand proposition management software application) handles your whole digital product life cycle from content acquisition, through contract management, proposition development and promotion to final delivery to the end customer.
It makes your content more profitable by making it work harder. It’s agnostic, enabling you to test and deploy your assets simultaneously within any number of service packages, through any delivery channel, and via different pricing and payment models.
It enables you to be smarter with your content, to make products quicker and adapt to viewer demands, and trends and opportunities – so that you can start small and scale fast to make more money out of your content investments.
If you build it, they may not come…
The first generation of on-demand services were rushed to market with little focus on long term flexibility. As a result, most services (except the ones built by us) have committed the cardinal sin of on-demand: locking the content to the delivery mechanism.
It’s a small, seemingly technical decision that has dramatic business implications – but it means most services were built on foundations that…
- Make it harder to create new propositions and launch new services
- Restrict the ability to package, promote and cross-sell
- Obscure visibility into what is actually owned and licensed
- Severely limit content exploitation opportunities
- Waste money on inefficient back end processes
- Inhibit responsiveness to the market
- Put a ceiling on growth
- Make it difficult to integrate kind of web-based services that the market wants
If you run an on-demand content service, or if you’re currently building one, you’ll recognise the issues – there’s no room to manoeuvre if your service has been built on an inflexible platform (and unlike the popular mantra, if you build it there’s no guarantee that they’ll come).
If you haven’t started one yet, AssetHouse can save you from a world of pain. Either way, AssetHouse tackles these problems at source and provides you with a new route to on-demand profitability…
Profit On-Demand: Think ‘Return on Content’
AssetHouse changes the rules for on-demand content management and service delivery. That’s because our AssetFactory™ application is designed to do one thing well: improve your Return on Content.
You invest a fortune creating and licensing the hottest films, games, music and video content. You need a platform that will help you play smart, be agile and adapt to viewer demands and new ideas, trends and opportunities.
AssetFactory™ changes the rules. It enables you to:
- Create compelling, differentiated content experiences
- Get content to market faster
- Better manage the supply of content
- Create new products and bundles easily and cheaply
- Respond faster to what works and what doesn’t
- Cross-sell more effectively
- Deliver to new channels without re-inventing the wheel
- Deploy your content assets in multiple propositions from day one
- Integrate third party applications and services into your programming
- Create new advertiser opportunites
- Maximise your advertising value
- Make more money from your content investments