For Content Producers
The winners in the brave new world of on-demand entertainment will be the brands that can stand out from the pack, deliver great experiences and actively sell content instead of waiting for people to buy.
- Quickly turn content assets into profitable entertainment products
- Save money through smarter packaging and delivery
- Build a more nimble, scalable, multi-channel content business
AssetHouse helps Content Producers to maximise their content profitability by delivering services across multiple interactive channels and providing the insight and flexibility to package and deliver products more successfully.
Content Producers are busy exploiting a new fact of life: people want entertainment products on-demand.
Today’s broadcast model is evolving into a new world of anytime, anywhere, highly interactive and increasingly personalised entertainment – whether delivered to a TV, PC or mobile phone (or all three).
It’s completely up for grabs. Get it right and you reinvent yourself in the ‘on-demand’ world by creating closer bonds with customers and augmenting your Broadcast outlets with new, interactive channels. Get it wrong and you’ll burn a massive amount of money to generate a tiny stream of revenues.
In short, you need to think like a new breed of content retailer, and fast.
If You Build it, They May Not Come
Whilst the opportunity is real, it’s also true that the first generation of on-demand services were rushed to market with little focus on long term flexibility. As a result, most services (except the ones built by us) have committed the cardinal sin of on-demand: locking the content to the delivery mechanism.
It’s a small, seemingly technical decision that has dramatic business implications – but it means most services were built on foundations that…
- Make it harder to create new propositions and launch new services
- Restrict the ability to package, promote and cross-sell
- Obscure visibility into what is actually owned and licensed
- Severely limit content exploitation opportunities
- Waste money on inefficient back end processes
- Inhibit responsiveness to the market
- Put a ceiling on growth
If you run an on-demand content service, or if you’re currently building one, you’ll recognise the issues – there’s no room to maneuver if your service has been built on an inflexible platform (and unlike the popular mantra, if you build it there’s no guarantee that they’ll come). If you haven’t started one yet, we’re about to save you from a world of pain. Either way, AssetHouse tackles these problems at source and provides you with a new route to on-demand profitability…
Don’t Leave Your Content on the Shelf
AssetFactoryTM from AssetHouse is a new Digital Proposition Management software solution that helps Content Producers monetise their content assets more effectively by turning them into profitable on-demand products quickly, easily, at lower cost and across multiple interactive channels.
We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view.
Unlike the passive, hard-wired model, AssetFactoryTM lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
AssetFactoryTM also helps you drive inefficiencies out of buying, packaging and delivering your content by enabling you to deploy your assets in multiple service propositions: for example, concurrent streams and themes (entertainment and news), multiple channels (PC, TV, phone) and different delivery models (subscriptions, PPV, ad-based).
AssetFactoryTM enables you to:
Buy time: think like a retailer and plan and research your on-demand markets, products, pricing and promotions before creating your content services. Is that Celebrity News package really a great idea? Know the facts before you buy the rights.
Buy and package smarter: become a better retailer by bringing your product research to the planning table. Know what content you already have on the shelf, where it is and what rights you have for its use. Know exactly what you need to buy, where you need it and for how long in order to turn content assets into profits quickly. Don’t buy blind again.
Make money faster: now you’ve digitised your content, get it to market quicker, and in a more profitable, productised format. Deploy your content with more agility: build new bundles, services and pricing packages that reflect new customer trends and opportunities. If you produce a smash hit, stretch it in new ways – make Sex and the City work harder as part of a ‘Sex on a Sunday’ stream.
Reduce risk: Plan, productise and promote. Start small and scale fast as demand increases. Employ a ‘beta’ mentality so you can test, tweak and repeat new service packages until you create the winners. Then back them with confidence.
Maximise ad value and opportunities: deliver better data and demonstrate more value to your advertisers. Find niche markets with targeted products and monetise them through new branding opportunities. Create new, channel-specific, advertising-led services that deliver new opportunities for your advertisers – and get them on board at the earliest possible stage. Stella Artois may own film sponsorship, but Guinness may jump at the chance to back PC-delivered ‘Arthouse Director’ film shorts packages.
Maximise content profitability: content assets are worth twice as much in Asset FactoryTM – because once they’re inside your inventory you can really make them sweat. Quickly redeploy them into other products and services to create more value for customers and more revenue for you. Benefit fully from brand Beckham – redeploy his latest LA Galaxy goal into the new Spice Girls reunion trailer, on the fly.
Find (and profit from) your ‘Long Tail’: exploit the interactivity of IPTV and help your customers to locate the value of your content inventory. Make it searchable, and make everything available on-demand. Let your customers create their own interactive products and services…. and learn from them so that you can increase the value of your advertising and deliver new services. . From Seinfeld to Sergeant Bilko – know an archive trend when you see one and act fast to productise it.
Reduce operational costs: automate your key scheduling and inventory processes. Do more with fewer people. Know what you have, where it is, and what state it’s in so that you can deliver new services at speed and with low overheads.
Increase reach: deliver new services quickly via new interactive channels, and create more revenue by creating different product versions for each offering. Own the customer via as many touch points as possible – phones, TV, PC and beyond. Feeling the heat of broadcasters in certain channels? Then grab your audience by the web instead.
Differentiate yourself: secure the customer relationship by delivering additional, value-added content and services around your on-demand products, based on your content archive. Make your content assets sweat, and in doing so give your customers more reason to stick with you. Use the stuff from the cutting room floor: out-takes, ‘The Making Of…’, ‘On Set With…’. You own the content exclusively, so make it work harder for you…
Reduce churn and maximise customer revenue: increase the value of your services by improving the customer experience. Deliver products in a personalised, easily accessible format. Productise better – provide customers with other content-related services. Promote your content in smarter ways, with value-added content assets. If your most loyal customers are Big Brother fans, then show them your ‘Where are They Now?’ archive – by delivering it straight to their Home Page (and let Loreal sponsor a ‘Bad Hair Day’ web only fan zone for them, offering deals on hair and beauty products).
How it Works
AssetFactoryTM is a browser-based software solution that integrates key content processes into a comprehensive product development and delivery environment:
Content and Advertising Inventory Management
Manages the catalog of content (including advertising) and attaches metadata to describe the content to make it easier to package, promote, cross-sell and deliver.
Contract Management
Centralises all contract information and adds essential metadata tags (such as price, license window, usage rules, etc). Eliminates double-licensing, off-strategy purchasing and expensive contract breaches.Product, Pricing and Schedule Management
Enables editors to create schedules, place orders, develop promotions, set price packages and run service trials and pilots.Publishing Management
Ensures content is dispatched in the right form for the target delivery application.Quality Management and Reporting
Ensures content is properly encoded for its destination channel, checks final product assembly and establishes accurate in and out points. Provides viewer, contract and advertising data to enable editors and to create analyse all the relevant KPI’s.
Metadata (attaching key attribute tags) lies at the heart of the AssetFactoryTM, streamlining communication between components and delivering all relevant information to the point of decision.
The result: an on-demand solution that frees your creative managers to deliver more compelling entertainment experiences, your marketers to promote and cross-sell them and your techies to get a bit of sleep.
Think Profit On-demand: Think Return on Content
AssetFactoryTM is designed to do one thing well: improve your Return on Content. You invest a fortune creating and digitizing your hottest film, music and video content. You need a platform that will help you generate revenues quickly and effectively while driving down costs.
The Content Imperative
Buy it in, pile it high, bundle it, promote it, merchandise it, cross-sell it, re-package it, quadruple-play it, slice it, dice it….but whatever you do, profit from it.