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	<title>AssetHouse</title>
	<link>http://www.assethouse.com</link>
	<description>Profits on Demand</description>
	<lastBuildDate>Tue, 17 Jun 2008 09:39:16 +0000</lastBuildDate>
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	<item>
		<title>AssetHouse and Amino Join Forces to Deliver a New Digital Content Proposition for IPTV Service Providers</title>
		<description>AssetHouse Acquired by IPTV Platform Leader

AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced that it has been acquired by IPTV platform leader Amino.

Headquartered in Cambridge, Amino is a global provider of IPTV set-top boxes (STBs), with 1.75 million boxes sold worldwide. It's AmiNET ...</description>
		<link>http://www.assethouse.com/resources/news/assethouse-and-amino-join-forces-to-deliver-a-new-digital-content-proposition-for-iptv-service-providers/</link>
			</item>
	<item>
		<title>Putting Your IPTV Eggs in Lots of X-Boxes</title>
		<description>Multi-channel delivery of IPTV and entertainment on-demand services is now happening.  

Why?  Well, because if you want to reach the most possible customers you have to be the most flexible service provider on the block.

A great example of this is BT Vision (an AssetHouse customer), who recently announced ...</description>
		<link>http://www.assethouse.com/resources/blog/putting-your-iptv-eggs-in-lots-of-x-boxes/</link>
			</item>
	<item>
		<title>Middleware is IPTV’s Reluctant Hero</title>
		<description>Over the past couple of years, I’ve had long and lengthy discussions with service providers about whether or not the idea of middleware is ‘dead’ due to the emergence of IP-enabled networks and devices.  

This view has been encouraged because the focus of middleware vendors has been leaning towards ...</description>
		<link>http://www.assethouse.com/resources/blog/middleware-is-iptv%e2%80%99s-reluctant-hero/</link>
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		<title>Entertainment NOW! TV 2.0, IPTV-Style, No Flipping&#8230;</title>
		<description>h3. AssetHouse announces new white paper, new blog, new web site and a whole lot of momentum for its entertainment on-demand solutions in 2008

AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced the availability of a hot new white paper, entitled 'Build it and ...</description>
		<link>http://www.assethouse.com/resources/news/entertainment-now-tv-20-is-coming-iptv-style-no-flipping/</link>
			</item>
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		<title>Entertainment in a 2.0 world - new white paper available</title>
		<description>We published a new white paper this morning entitled "Build it and they might not come: getting the delivery infrastructure right for TV 2.0."

It deals with the some of the religious platform and user experience debates that lie ahead of us in this brave new world of 'TV 2.0'.  ...</description>
		<link>http://www.assethouse.com/resources/blog/entertainment-in-a-20-world-new-white-paper-available/</link>
			</item>
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		<title>Build it and they might not come: getting the delivery infrastructure right for TV 2.0</title>
		<description>

h2. Most new on-demand entertainment offers risk missing the future by mimicking the past.

Entertainment service providers are spending billions of dollars on new on-demand infrastructures to deliver a range of new digital entertainment services in what is expected to be a vast consumer market. But many of them are stuck ...</description>
		<link>http://www.assethouse.com/resources/white-papers/build-it-and-they-might-not-come-getting-the-delivery-infrastructure-right-for-tv-20/</link>
			</item>
	<item>
		<title>IPTV 1.0 vs IPTV 2.0</title>
		<description>If you skip to the diagram at the end here, this post may appear to be a blatant marketeer's product pitch.  In fact, it's not - so please be patient….  What I want to describe is extremely important in terms of getting service provision right, and it's closely ...</description>
		<link>http://www.assethouse.com/resources/blog/iptv-10-vs-iptv-20/</link>
			</item>
	<item>
		<title>The entertainment on-demand &#8216;Action Quadrant&#8217;:  how the infrastructure scene is shaking out</title>
		<description>This one's been on my chest for a while.  Each time I speak to a customer, a partner or anyone else that plays in the IPTV / entertainment on-demand space, I find myself reaching for a ballpoint pen and a napkin in order to describe the technical landscape.

Now, this ...</description>
		<link>http://www.assethouse.com/resources/blog/the-entertainment-on-demand-action-quadrant-how-the-infrastructure-scene-is-shaking-out/</link>
			</item>
	<item>
		<title>Can telcos compete with &#8216;Free TV&#8217;?</title>
		<description>For telcos, 2008 is a new year with a new challenge. The race for set top box (STB) is on.

Now that BT, Orange and others own the plumbing and the pipe into the living room (via new broadband and data services), the next frontier is the provision of content-rich services ...</description>
		<link>http://www.assethouse.com/resources/blog/can-telcos-compete-with-free-tv/</link>
			</item>
	<item>
		<title>Whose brand is it anyway?</title>
		<description>I noted with interest the official launch of Kangaroo this week. 

Three of the top broadcasters joining together to create a shared on-demand platform. Looks interesting and I can see in principle how it offers all three the chance to share costs and open an exploitation channel for their own ...</description>
		<link>http://www.assethouse.com/resources/blog/whose-brand-is-it-anyway/</link>
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