AssetHouse Helps BT Vision Become a Content Retailer
03/09/07
AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced that it has successfully deployed its AssetFactory™ software to handle all scheduling, programming, digital content management and digital proposition management for the new BT Vision on demand service.
By building the service around Asset Factory™, BT Vision can make more money, faster from its content investment. Using Asset Factory, which separates BT’s content from its delivery to end customers, means BT finds it easier to actively sell its content instead of simply waiting for users to buy it, because it streamlines the entire process of turning raw content (like movies, music and sport) into profitable on-demand products.
At blueprint stage, BT Vision realised that to win in such a competitive market its on-demand IPTV implementation had to meet several stringent tests:
BT Vision uses Asset Factory™ to handle the whole digital proposition life cycle from content acquisition, through contract management and exploitation, proposition development and promotion to final delivery to the end customer. The physical content itself follows traditional broadcasting workflow involving encoding, trans-coding and storage. Asset Factory drives and tags these activities, so editorial staff know whether the content is ready for use and where to find it.
As a result, BT Vision can now:
About AssetHouse
AssetHouse enables Content Producers to maximise the profitability of their content, Operators to deliver smarter, more profitable products, and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.
We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view. Unlike the passive, hard-wired model, our Asset Factory™ software lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
It also helps you drive inefficiencies out of buying, packaging and delivering your content by letting you deploy your assets in multiple service propositions: for example, concurrent streams and themes (entertainment and news), multiple channels (PC, TV, phone) and different delivery models (subscriptions, PPV, ad-based).
The result: a more profitable, scalable content business that’s differentiated in any channel and ready to branch out into new channels as soon as you’re ready.
Asset House was founded in 2000 and is based in Guildford, UK.
