AssetHouse Launches AssetFactory On Demand Edition
21/10/08
The First Fully Functional, ‘Quick Start’ Content Merchandising Solution for TV 2.0 Service Providers
Cambridge, October 21st 2008
AssetHouse, part of Amino Communications, today announced the launch of AssetFactory On Demand Edition, its digital proposition management solution for TV 2.0 service providers.
Based on the newly released version 6 of its AssetFactory Software Platform, On Demand Edition is a fully functional, ‘Quick Start’ content merchandizing solution for next generation entertainment on demand service models, allowing companies to deliver a wealth of differentiated content offers and advertising packages to customers based on viewing behavior and customer preferences.
AssetFactory On Demand Edition enables progressive TV 2.0 service providers to approach the business of content delivery from the point of view of the customer. Because it’s channel agnostic, and sits outside of a traditional, hard-wired on demand application stack, the product allows companies to bundle and productize their content with more agility, and to build personalization and user-preferences into the core of their offerings.
AssetFactory TV On Demand Edition is an out-of-the-box system that helps TV 2.0 service providers:
- Quickly turn raw content assets into highly branded, tightly packaged, interactive on demand content products
- Make content assets work harder, across multiple service platforms, packages and products
- Deploy new ‘Over the Top’ Web 2.0 functionality – by handling and delivering social networking, IM and other user-defined web apps within the same asset management environment as their core digital content assets
- Ensure Quality of Service via a rigorous but flexible workflow
- Get a single, co-ordinated view of content contracts, rights and availability
- Get real-time, actionable reports on viewer behavior
- Build prototype services or full pilots quickly and cost-effectively, with different pricing models and bundling options
In a separate news announcement, AssetHouse also announced that On Demand Edition is already being deployed by California-based Sezmi as the heart of one of the most personalized, interactive digital entertainment services on the planet.
How AssetFactory On Demand Edition Works
AssetFactory On Demand Edition is an out-of the-box, browser-based software application that manages each stage of the digital content lifecycle via a single web dashboard that provides separate views onto a range of essential workflow tabs, including:
Content and Advertising Inventory Management Tab
Allows users to manage the catalog of content (including advertising) and attaches metadata to describe the content to make it easier to package, promote, cross-sell and deliver.
Contract Management Tab
Allows contract managers to centralize all contract information and adds essential metadata tags (such as price, license window, usage rules, etc). Eliminates double-licensing, off-strategy purchasing and expensive contract breaches.
Product, Pricing and Schedule Management Tab
Enables editors to create schedules, place orders, develop promotions, set price packages and run service trials and pilots.
Publishing Management Tab
Ensures content is dispatched in the right form for the target delivery application.
Quality Management and Reporting Tab
Ensures content is properly encoded for its destination channel, checks final product assembly and establishes accurate in and out points. Provides viewer, contract and advertising data to enable editors and to create analyze all the relevant KPI’s.
The result is a complete Digital Proposition Management solution that helps each key actor within a service delivery environment to focus on their own tasks while contributing more fully and productively to the creation of the best possible digital entertainment service. In practice, AssetFactory On Demand Edition allows Product Managers to create compelling products, Contract Managers to negotiate the best possible deals and QoS Managers to focus on delivering the best possible service experience …all within a single, quick start application.
About Amino Communications
Amino Communications supplies the AmiNET™ series of set-top boxes (STBs), renowned for their low-cost and reliability. The AmiNET range materially reduces service operators’ capital expenditure, whilst offering the full range of specification required; MPEG-2 and MPEG-4 encoding standards, standard and high definition TV, personal video recording and home networking. The high performance coupled with the innovative design of Amino’s set-top boxes, has brought the series industry accolades and the company a leading position within the IPTV market.
The AmiNET series of IPTV STBs has been used in commercial deployments and trials in over 80 countries worldwide. Amino’s principal customers are telecommunications, broadcast and hospitality service operators. Generally, AmiNET products are supplied with the IntAct™ IPTV software stack pre-loaded.
Amino Communications is a wholly owned subsidiary of Amino Technologies plc. listed on the London Stock Exchange AIM, symbol AMO. Amino’s HQ is based near Cambridge, UK, with offices worldwide.
For further information, see: http://www.aminocom.com/index.html
About AssetHouse Technology
AssetHouse enables Content Producers to maximise the profitability of their content, Operators to deliver smarter, more profitable products, and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.
We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view. Unlike the passive, hard-wired model, our Asset Factory™ software lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
Asset House was founded in 2000 and is based in Guildford, UK.
For further information, see: http://www.assethouse.com
