AssetHouse and Tech Mahindra to attack Asian digital content market
31/07/07
AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced it has signed a reseller agreement with Tech Mahindra that will help both companies to exploit the growing market for digital content in Asia.
In the deal, Tech Mahindra has agreed to sell the AssetHouse Digital Product Management solution, Asset Factory™ as a part of their Asian IPTV rollout strategy. Asset Factory™ will enable a single content operation to manage products across IPTV, Broadband and Mobile delivery channels.
The two companies have worked together on the delivery of the BT Vision service and both expect to gain from their combined effort in addressing the growing Asian IPTV market.
Tech Mahindra has already been engaged as systems integrator in several IPTV projects within the global carrier and cable operator markets. The alliance opens up a considerable and complimentary skills base to AssetHouse, particularly in OSS integration and application development.
Sandip Sarda, SVP Alliances and Strategy of AssetHouse commented that, “We have a proven track record with Tech Mahindra going back several years. And in that time they have consistently demonstrated their understanding of both our technology and the business drivers dictating its deployment.”
About AssetHouse
AssetHouse enables Content Producers to maximise the profitability of their content, Operators to deliver smarter, more profitable products, and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.
We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view. Unlike the passive, hard-wired model, our Asset Factory™ software lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
It also helps you drive inefficiencies out of buying, packaging and delivering your content by letting you deploy your assets in multiple service propositions: for example, concurrent streams and themes (entertainment and news), multiple channels (PC, TV, phone) and different delivery models (subscriptions, PPV, ad-based).
The result: a more profitable, scalable content business that’s differentiated in any channel and ready to branch out into new channels as soon as you’re ready.
Asset House was founded in 2000 and is based in Guildford, UK.
About Tech Mahindra
Tech Mahindra Limited is the global leader in providing end-to-end IT services and solutions to the Telecom industry. Over 18,000 professionals service clients across various telecom segments, from multiple offshore development centers across cities in India, UK and sales offices across the Americas, Europe and Asia-Pacific.
Tech Mahindra combines deep domain expertise in OSS (Operations Support Systems) and BSS (Business Support Systems) systems, intellectual leadership and a global workforce advantage to provide services to leading players in the telecom ecosystem. Tech Mahindra provides a wide variety of services ranging from IT strategy and consulting to system integration, design, application development, implementation, maintenance and product engineering. Through a rich Telecom heritage, Tech Mahindra has built long-term sustainable relationships with telecom customers deliver IT services that help them achieve significant ROI and the greatest competitive advantage in the telecom marketplace.
