AssetFactory - Digital Proposition Management
The most profitable way to deliver on-demand entertainment services.
Turn content assets into profitable products quickly, easily and at lower cost.
Save money
by efficiently buying, packaging and delivering content products
Make money
by creating, promoting and cross-selling compelling offers
Build a more profitable, scalable content business
That’s differentiated in any channel and ready for new channels
AssetHouse enables Content Producers to maximise the profitability of their content; Operators to deliver smarter, more profitable products; and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.
If you build it, they may not come.
Driving profits from on-demand entertainment
Broadcasters, operators and content players have woken up to a new fact of life: people want their entertainment on-demand.
Today’s broadcast model is evolving into a new world of anytime, anywhere, highly interactive and increasingly personalised entertainment – whether it’s delivered to a TV, a PC or a mobile phone (or all three).
It’s a brave new world and it’s completely up for grabs. Get it right and the opportunities are enormous. Get it wrong and you’ll burn a massive amount of money to generate a tiny stream of revenues.
Early missteps
Unfortunately, most on-demand services have been getting it wrong – because entertainment is a complex business which requires bigger thinking than the promise of the final product.
The first generation of on-demand services were rushed to market with little focus on long-term sustainability or flexibility. As a result, most services (except the ones built by us) have committed the cardinal sin of on-demand: locking the content to the delivery mechanism. It’s a small, seemingly technical decision that has dramatic business implications.
Houston, we have a problem
Look under the hood of the typical on-demand service and you’ll see a complex matrix of ad-hoc processes, duplicated data, and channel-specific delivery applications.
The good news: at least they got the new service to market (eventually) and it works (sort of). The bad news: the new services were built on inflexible foundations that:
- Make it harder to create new propositions and launch new services
- Restrict the ability to package, promote and cross-sell
- Obscure visibility into what is actually owned and licensed
- Severely limit content exploitation opportunities
- Waste money on inefficient back-end processes
- Inhibit responsiveness to the market
- Put a ceiling on growth
If you run an on-demand content service, or if you’re currently building one, you’ll recognise the symptoms. If you haven’t started one yet, we’re about to save you from a world of pain. Either way, AssetHouse tackles these problems at source and provides you with a new route to on-demand profitability…
A much better way
AssetHouse started life way back in 2000. Over the years, our experiences collected from a wealth of engagements with the leaders in on-demand entertainment have led us to four fundamental convictions:
- Content must be separated from delivery
- Back-end processes must be integrated into one, intelligent, transparent workflow
- None of this is possible without good, well-managed metadata
- It’s all about managing the overall proposition – not just the final product.
Today, the newest version of AssetFactory™ (our on-demand proposition management software) reflects these principles and has been stress-tested as the core platform for some of the world’s most innovative IPTV services.
Introducing AssetFactory™
The winner in the brave new world of on-demand entertainment will be the brands that stand out from the pack, deliver great experiences and actively sell content instead of waiting for people to buy.
AssetFactory™ helps operators, broadcasters and content producers turn content assets into profitable on-demand products and services quickly, easily and at lower cost.
We call it Digital Proposition Management and it approaches the on-demand content business from a retailers point of view.
Unlike the passive, hard-wired model, Asset Factory lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
Asset Factory also helps you drive inefficiencies out of buying, packaging and delivering your content by letting you deploy your assets in multiple service propositions: for example, concurrent streams and themes (entertainment and news), multiple channels (PC, TV, phone) and different delivery models (subscriptions, PPV, ad-based).
The result: a more profitable, scalable content business that’s differentiated in any channel and ready to branch out into new channels as soon as you’re ready.
How it works.
Asset Factory is a browser-based software solution that integrates five components into a comprehensive product development and delivery environment:
Inventory Manager
Manages the catalog of content and attaches metadata to describe the content making it easier to package, promote, cross-sell and deliver.
Contract Manager
Centralises all contract information and adds essential metadata tags (such as price, license window, usage rules, etc). Eliminates double-licensing, off-strategy purchasing and expensive contract breaches.Quality Manager
Ensures content is properly encoded for its destination channel, checks final product assembly and establishes accurate in and out points.Editor’s Desk
The master console that lets the editor create schedules, place orders, develop promotions, set price packages and run service trials and pilots.Service Delivery Manager
Ensures content is dispatched in the right form for the target delivery application.
Metadata (attaching key attribute tags) lies at the heart of the Asset Factory, streamlining communication between components and delivering all relevant information to the point of decision.
The result: an on-demand solution that frees your proposition managers to deliver more compelling entertainment experiences, your marketers to promote and cross-sell them and your techies to get a bit of sleep.
Driving up your Return on Content™
Asset Factory is designed to do one thing well: improve your Return on Content™. You invest a fortune creating and licensing the hottest films, games, music and video content. You need a platform that will help you generate revenues quickly and efficiently while driving down costs.
That’s what we do.
The Benefits
- Create compelling, differentiated content experiences
- Get content to market faster
- Better manage the supply of content
- Create new products and bundles easily and cheaply
- Respond faster to what works and what doesn’t
- Cross-sell more effectively
- Deliver to new channels without re-inventing the wheel
- Deploy your content assets in multiple propositions from day one
- Create new advertiser opportunites
- Maximise your advertising value
Asset Factory from AssetHouse can help. Talk to us.
Empowering the value chain
Asset Factory helps drive profitable businesses for any type of on-demand player:
