IPTV looks backwards and misses TV 2.0
07/12/07 BY Jonathan Callcut
It’s frustrating watching IPTV struggle through its first generation. Not just because of the back-of-house mess these new projects are creating (more on that, well, all over our website); but because we feel strongly that most IPTV offers are missing the future by mimicking the past.
IPTV services are still modeling themselves on the old broadcast mindset: stick content on a shelf and let people watch it.
Well, viewers — especially the young ones — are moving on. They’re discovering new ways to enjoy content. They’re grazing on clips, sharing links with friends, posting comments, rating and voting. They’re integrating video into Facebook profiles, sending links over Twitter, sticking screengrabs on flickr…
For a concentrated taste of this, check out the little introductory video on Tioti.com (Tape It Off The Internet). It doesn’t really feel like Big Broadcast does it?
We’re writing a paper on TV 2.0 to share our thoughts on this. But the idea is quite simple: why build IPTV services on yesterday’s model when tomorrow’s is staring us all in the face?
