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	<title>AssetHouse &#187; White Papers</title>
	<link>http://www.assethouse.com</link>
	<description>Profits on Demand</description>
	<lastBuildDate>Tue, 17 Jun 2008 09:39:16 +0000</lastBuildDate>
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		<title>Build it and they might not come: getting the delivery infrastructure right for TV 2.0</title>
		<description>

h2. Most new on-demand entertainment offers risk missing the future by mimicking the past.

Entertainment service providers are spending billions of dollars on new on-demand infrastructures to deliver a range of new digital entertainment services in what is expected to be a vast consumer market. But many of them are stuck ...</description>
		<link>http://www.assethouse.com/resources/white-papers/build-it-and-they-might-not-come-getting-the-delivery-infrastructure-right-for-tv-20/</link>
			</item>
	<item>
		<title>How AssetHouse Helped BT Vision Become a Content Retailer</title>
		<description>In December 2006 BT launched BT Vision, a subscription-free digital TV service available to broadband-enabled homes across the UK. 

BT chose AssetFactory™ from AssetHouse to handle all scheduling, programming, digital content management and digital proposition management for the BT Vision service. 

By building the service around AssetFactory™, BT Vision can ...</description>
		<link>http://www.assethouse.com/resources/white-papers/assethouse-security/</link>
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