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The Long Tail: selling less of more 16/11/07 BY Jonathan Callcut

Most of the attention around the on-demand entertainment phenomenon seems to focus on the blockbusters. But the money may well be in the Long Tail content gathering dust in a thousand different archives…

Sport drives BT Vision uptake 15/11/07 BY Jonathan Callcut

Jan Harris on IPTV Watch reports today that uptake of the BT Vision service has been driven to 70,000 since the launch of the popular Sport package (English and Scottish premiership football, PGA Golf…)

IBM: Reports of the death of advertising are spot on 12/11/07 BY Jonathan Callcut

Apparently, the interweb is disrupting all traditional ad models. Great to see the big guns putting their weight behind this…