AssetFactory Benefits

Content is Worth Twice as Much in AssetFactory

Buy time: think like a retailer and plan and research your on-demand markets, products, pricing and promotions before negotiating your content deals.Is that Spiderman Trilogy tie-in really a great idea? Know the facts before you buy the rights.

Buy smarter: become a better negotiator by bringing your product research to the table. Know what content you already have on the shelf, where it is and what rights you have for its use. Know exactly what you need, where you need it and for how long in order to turn content acquisitions into profits quickly. Don’t buy blind again.

Make money faster: once you’ve acquired your content, get it to market quicker, and in a more profitable, productised format. Deploy your content with more agility: build new bundles, services and pricing packages that reflect new customer trends and opportunities. If you’re holding a smash hit, stretch it in new ways – make Sex and the City work harder as part of a ‘Sex on a Sunday’ stream.

Reduce risk: Plan, productise and promote. Start small and scale fast as demand increases. Employ a ‘beta’ mentality so you can test, tweak and repeat new service packages until you create the winners. Then back them with confidence.

Maximise ad value and opportunities: deliver better data alongside better products and promotions and demonstrate more value to your advertisers. Find niche markets with targeted products and monetise them through new branding opportunities. Create new, channel-specific, advertising-led services that deliver new opportunities for your advertisers – and get them on board at the earliest possible stage. Carling may own Premiership football, but Budweiser may jump at the chance to back PC-delivered Euro 2008 packages.

Maximise content profitability: content assets are worth twice as much in AssetHouse – because once they’re inside your inventory you can really make them sweat. Quickly redeploy them into other products and services to create more value for customers and more revenue for you. Benefit fully from brand Beckham – redeploy his latest LA Galaxy goal into the new Spice Girls reunion trailer, on the fly.

Find (and profit from) your ‘Long Tail’: exploit the interactivity of IPTV and help your customers to locate the value of your content inventory. Make it searchable, and make everything available on-demand. Let your customers create their own interactive products and services…. and learn from them so that you can increase the value of your advertising and deliver new services. From Seinfeld to Sergeant Bilko – know an archive trend when you see one and act fast to productise it.

Differentiate yourself: secure the customer relationship by delivering additional, value-added content and services around your on-demand products, based on your content archive. Make your content assets sweat, and in doing so give your customers more reason to stick with you. Use the stuff from the cutting room floor: out-takes, ‘The Making Of’, ‘On Set With’. You own the content exclusively, so make it work harder for you.

Reduce operational costs: automate your key scheduling and inventory processes. Do more with fewer people. Know what you have, where it is, and what state it’s in so that you can deliver new services at speed and with low overheads.

Increase your reach: deliver new services quickly via new channels. Outflank your competition by getting there first. Own the customer via as many touch points as possible – phones, TV, PC and beyond. Feeling the pinch of the TV Set Top box in certain markets? Then grab your audience by the web instead.

Reduce churn and maximise customer revenue: increase the value of your services by improving the customer experience. Deliver products in a personalised, easily accessible format. Productise better -provide customers with other related services, such as exclusive catch up and preview facilities. Promote your content in smarter ways, with value-added content assets. If your most loyal customers are Daniel Craig fans, then show them his ‘Actors Archive’ – and deliver the option to view Layer Cake straight to their Home Page, along with deals on the soundtrack).