AssetFactory
It’s a bigger thought than file menus and rigid workflows.
AssetFactory separates the acquisition, management and deployment of your content from its delivery channel, which gives you a whole new level of agility to provide compelling products based on new programming ideas, trends and opportunities.
AssetFactory enables you to:
- Tweak products on the fly to exploit new viewing opportunities
- Turn raw content into bundled, interactive on-demand content products quickly and easily
- Make your content assets work harder, across multiple service packages and products
- Deliver your content via any service delivery platform
- Get a single, co-ordinated view of your content contracts, rights and availability
- Get actionable, up to date stats on viewer profiles and preferences and match content to this data
- Build prototype services or full pilots quickly and cost-effectively
- Split-test new services, packages and products across different channels, with different pricing models and bundling options
- Easily re-purpose successful products for new markets and delivery channels
Which means you can:
- Get to market faster
- Respond to viewers better
- Scale up quickly and easily
- Make more money on your content investments
- Asset Factory lets you step outside of delivery silos to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.
AssetFactory also helps you drive inefficiencies out of buying, packaging and delivering your content by enabling you to deploy your assets in multiple service propositions: for example, concurrent streams and themes (entertainment and news), multiple channels (PC, TV, phone) and different delivery models (subscriptions, PPV, ad-based).
Check it out in action:
